Елена Фридлянд

Built this specialized Internet marketing and public relations firm from the ground up, recruiting a talented, nimble team to service focused online marketing and social media campaigns for a high-profile client portfolio. Leveraged an extensive network of PR and IT industry contacts to develop and retain a strategic client base. Served as chief strategist and consultant in the development of earned media, communications, event planning marketing, social networking, Web design and promotion, and media buying projects targeting a variety of local, international, ethnic, and multicultural audiences.Select Achievements:• Established an exceptional record of securing high profile, well-targeted earned media placements for client events.• Orchestrated numerous cultural, music, and entertainment events, successfully achieving attendance by key media, celebrities, and VIP supporters.• Delivered sold-out performances for the theatrical productions of three unknown Russian theatrical companies at the Baryshnikov Center and the JCC Manhattan through a highly effective online marketing, mass direct mail, social networking, and media buying strategy targeting the tri-state area as well as Russian media.• Secured premier coverage of the Russian productions on the top Moscow radio station’s cultural program.• Revitalized and modernized both local and international lead generation strategies for an NYC real estate firm with a complete social media campaign encompassing LinkedIn, Twitter, Facebook, and blogs.