Results-driven PR and marketing leader with extensive experience leveraging a rich, hands-on IT background in driving next generation, online, and new media corporate communications strategies. Expert social media strategist adept at extending public relations and marketing campaigns to online and social media platforms. Seasoned project manager skilled at leading communications plans from conception through execution while continually integrating deep knowledge of emerging trends in Internet marketing and digital media. Areas of expertise: Public Relations • Internet Marketing • Digital Media • Brand Building • Media Relations Earned Media Strategies • Event Planning • Online Community Building • Social NetworkingSocial Media Strategy • Web Design & Content Consulting • Search Engine Optimization (SEO) • Advertising • Project Management • Team Leadership • Fluent in Russian
Built this specialized Internet marketing and public relations firm from the ground up, recruiting a talented, nimble team to service focused online marketing and social media campaigns for a high-profile client portfolio. Leveraged an extensive network of PR and IT industry contacts to develop and retain a strategic client base. Served as chief strategist and consultant in the development of earned media, communications, event planning marketing, social networking, Web design and promotion, and media buying projects targeting a variety of local, international, ethnic, and multicultural audiences.Select Achievements:• Established an exceptional record of securing high profile, well-targeted earned media placements for client events.• Orchestrated numerous cultural, music, and entertainment events, successfully achieving attendance by key media, celebrities, and VIP supporters.• Delivered sold-out performances for the theatrical productions of three unknown Russian theatrical companies at the Baryshnikov Center and the JCC Manhattan through a highly effective online marketing, mass direct mail, social networking, and media buying strategy targeting the tri-state area as well as Russian media.• Secured premier coverage of the Russian productions on the top Moscow radio station’s cultural program.• Revitalized and modernized both local and international lead generation strategies for an NYC real estate firm with a complete social media campaign encompassing LinkedIn, Twitter, Facebook, and blogs.