Tatiana Gloukhova

PROFESSIONAL SUMMARY: • Strategic planning; budgeting; communications campaigns development; strategies presentationdefense• New big Brands positioninglaunching; implementation of B2B & B2C communications aimed at Brand profitability growth; media campaigns development (TV, radio, print, internet); cooperation with glossy, business and professional journalists; press & post-releases preparation; newsworthy information and events creation, publications initiation; coordination of projects in social nets;• Creation, development and management of communication departments teams; team motivation and development (personal development plans introduction – PDP), trainings and team buildings conduction, corporate culture and business standards introduction;• Working out and development of unique communications projects, including operations in Russia and CIS;• Creative approach to complicated goals achievements;• Forming and support of positive Image and reputation of the Company; Rebranding;• Providing preference regimes for business conduct;• PR for Top Management: projects portfolio formation; photo and video cessions carrying out; official speeches and letters in English & Russian preparation; • Chief Editor: development, launch, distribution and promotion of large-circulation B2B & B2C editions (glossy magazines); preparation and conduction of interviews with celebrities, opinion leaders and colleagues; writing and editing of articles materials; coordination of designers and page proofs;• New communication channels development; promo programs; joint projects with partnersdistributors;• GR: support of company functions in interacting with controlling and regulating authorities, professional associations and unions, Key Opinion Leaders in Russia & CIS;• Evaluation of programs and campaigns effectiveness, market research, coordination of communications with Head Office;• Internal PR: corporate & team building events management, scripts preparation; motivation development of loyalty programs for employees; corporate internal editions editing and publishing; • Effective sponsorship; Charity activities;• Crisis management, “Black PR” counteraction;• Tutor: Moscow Business School (MBS)