• Performance management (meet the agreed business targets by defining objectives, tracking progress and correcting actions)• Strategic planning (lead fact-based identification of growth opportunities, define strategies to ensure achievement of sustainable competitive advantage, constant deep understanding of consumers and category, define portfolio priorities and choices)• Operational planning and budgeting (plan marketing KPI to drive MS, volume & revenue, development and approval marketing plans, creatives and calendar alignment with trade marketing and sales functions• Lead and drive renovations and innovations agenda, monitor the key projects progress, ensure development and implementation of 360 launch plans across functions• Brand management and communications (equity keeper for brands positioning, creative idea and connection map, price strategy), drive monthly brand performance reports and actions correction.• People management and capability building (ensure projecttask delivery by each employee, ensure development programs run, involvement of 3rd parties - agencies)
Описание деятельности компании:
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). It is the leading global brewer and one of the worlds top five consumer products companies. Beer, the original social network, has been bringing people together for thousands of years and our portfolio of well over 200 beer brands continues to forge strong connections with consumers. We invest the majority of our brand-building resources on our Focus Brands - those with the greatest growth potential such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®, Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexicos leading brewer and owner of the global Corona® brand. AB InBev’s dedication to heritage and quality originates from the Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced exposure to developed and developing markets, AB InBev leverages the collective strengths of its approximately 116,000 employees based in 23 countries worldwide. In 2011, AB InBev realized 39.0 billion USD revenue. The company strives to be the Best Beer Company in a Better World.With operations and license agreements around the globe, Anheuser-Busch InBev is a truly global brewer.