•Plan (if required), implement, follow up & assess effectiveness of brand specific promotional activities as directed by the immediate supervisor in close coordination with internal departments & partner agencies;•Ensure top quality materials production for TTL programs;•Monitor Tobacco market development & Brand performance; analyze market research data to identify threats, opportunities and consumer trends using internal research studies; •Monitor Competitor Brands advertising & promotional activities using available information from open sources; •Monitor brand budget spending, review and verify budget reports; •Ensure smooth and timely financial and administrative document flows for brand projects in accordance with internal Policies & Procedures;•Provide assistance on other brand projects as directed by immediate supervisor.