Market research, analysis and forecasting; development an implementation of marketing campaigns; budgeting and planning + P&L analysis; development of advertising, communications and PR campaigns; portfolio rationalization; product positioning; launching of new products; organization of press-conferences; conduction of market and brand surveys; development of loyalty program for Ruukki’s partners (architects, dealers); participation at fairs; reporting to the head office in Finland; production and publishing of local magazine; successful management of a team of 4 people etc.