Яна Музафина

• In a team of middle and senior management developed and executed strategic marketing programs:- international brand essence research- customer segmentation by buying behavior and by regions- new perforating product commercialization and positioning (PR, sales collateral, web-marketing)- annual marketing budget planning and presentation- market sizing for two new technologies- established a system for tracking marketing ROI (return on investment) using CRM and other tools• Gathered market intelligence data (including competitive environment) for VP’s presentation at investors’ conference.• Supported large, high-profile projects with both budget management and time delivery constraints:- product launch at major tradeshows (successfully launched two products) - international event coordination (Technical Forums in Mexico, Angola, USA)• Managed suppliers - advertising and creative agencies to get the best price and quality of promotional materials (brochures, animations, sales sheets, etc.)• Coordinated employee campaign:- wrote employee success stories and helped marketing director identify the winners- assisted to VP with his quarterly web-casts with the regions (Asia, Latin America, Europe, Africa, USA)- designed giveaway gifts and helped to distribute them around the world (managed logistics, etc.) 08.2007 - 12.2007, ConocoPhillips, Houston, TX, USAMining industryenergyBranding consultant Researched brand health and brand erosion issues for a West Coast gasoline brand:• Analyzed financial data in Excel to measure gasoline brand value and increase brands profitability. • Designed and implemented marketing return on investment econometric model (determined correlation between investment in advertising and brand value)• Indentified gasoline market insights and presented to top-management: based on consumer preference identified the key competitor and main reasons for market share loss) 07.2007 - 08.2007, Halliburton, Houston, TX, USAIntern in Global Health, Safety and Environment Department • Studied costs and benefits of carbon sequestration to access economic feasibility of new service line. • Researched the U.S. and international carbon emissions trading systems to develop corporate strategy.• Wrote a report to top-management of the corporation, delivered a presentation 04.2006 - 05.2006, Halliburton, Moscow, RussiaIntern in Business Development Department • Clarified and updated company’s financial, safety, and customer records to compile data and create graphs for visual display in company’s public area to keep employees informed.• Designed PowerPoint slides illustrating company performance for use by vice president during sales presentations. 06.2005 - 08.2005, Halliburton, Duncan, OK, USAChemical industryfertilizer Assistant to Senior Scientific Advisor • Analyzed data from hydraulic fracturing to identify areas of waste, reduce costs, and optimize operational efficiency.• Determined relationships between chemicals and well stimulation time.