Я являюсь дипломированным специалистом по связям с общественностью и рекламе (в 1995 г. закончила МГИМО). Более 15 лет я работала директором по маркетингу в международных и ведущих российских компаниях в Москве. В 2011г. переехала в г. Алматы. На сегодня работаю в крупной производственной компании продуктов питания и напитков Директором по маркетингу по запуску и продвижению казахстанских брендов на рынках России, Центральной Азии и Китая. На данный момент рассматриваю новые предложения в области маркетинга, менеджмента, старт-ап проектов. Готова к переезду в Россию (г. Москва, Санкт-Петербург), другие страны. Гражданство РФ, вид на жительство в Казахстане.
High –qualified marketing specialist with managerial skills in Brand strategic management, project management, marketing communications, marketing analysis.
• Management experience, cross-functional coordination of business - processes in the implementation of marketing projects
• Experience of more than 15 years in the western FMCG companies, the leading Russian companies (Retail, FMCG goods) on the position of Marketing Director
• Experience in marketing services build-up from 0;
• Successful launches of new brands on markets of Russia, Kazakhstan;
• organization skills, forecasting, planning, budgeting, evaluating the effectiveness of projects and promotion programs;
• Understanding and experience using marketing tools, brand management, trade marketing
• Healthy ambitions;
• Strong analytical, excellent communication and organizational skills, team oriented with leading spirit, dynamic and open personality.
• Leadersship; Able to lead through direction and persuasion
апр. 2017
- Building a winning external Regional business by delivering the Marketing Operating plan and 5-year Business plan ensuring the achievement of overall portfolio growth and profit objectives.
- Portfolio development/management: ensuring clearly defined roles for each brand and differentiation from competition within relevant categories; defining the prioritization by market to market in approaching segment, portfolio and brand strategy development and execution, building Brand equity on regional markets;
- Development marketing organization capabilities;
- Driving activity management and project management from concept to launch;
- Challenging the business through regular reviews of categories, competitors; initiating and facilitating consumer researches to define consumer insights, relevant innovations;
- Brand Communication strategies development and execution of advertising campaigns on Regional markets; budgeting &planning.
Results:
- 5-years Marketing strategic plan and Go-to-market activities on the Russian market is developed and implemented;
- The sales turnover on Regional markets is increased on 230%
мая 2010
- Drafting and implementation of marketing plans and strategy based on research, market monitoring, evaluation and analysis;
- development a strategy and marketing communications strategy to ensure fundraising goals are met;
- work out and execution annual business plans;
- tracking/supervision of the budgeting (advertising, public relations, administrative and HR - resources), P&L results;
- Building long lasting relationships with donors and applying Database management;
- Brand – development; development and promotion of SOS- CV Russia a brand - Fundraising team set up, supervising and coaching (3 direct subordinates)
нояб. 2008
- Development of marketing plans and strategies for facilities,
- Market research and analysis, competitors’ activities analysis, consumers behavior and attitude,
- Marketing budget fulfillment control
- Companies image, brands and products promotion, marketing support of commercial activities
- Marketing actions & Advertisement activities planning and coordination (press, out of doors campaign, promotional activities, exhibitions, professional events etc)
- Web sites creation & promotion
- Close cooperation with advertising& creative agencies
сент. 2007
• Develop and conduct marketing & advertising programs;
• Real estate/Sky resorts market researches;
• Rosa Khutor Brand positioning, advantages, USP, brand-book development;
• Running PR campaigns from start-to-finish. Creating and execute events for journalists and consumers, managing digital PR & special projects and activities, performance analysis.
• Develop key media relations incl. life style, industrial, communities
• Managing advertising& PR agencies & budgets
апр. 2006
- Develop Group Brand Strategies; Analysis and optimization of casual clothing and accessories brand portfolio (Levi's, , Naf Naf, Swatch, Chevignon); -Brands strategy development, adaptation of brands portfolio to the market requirements, Tracking of Brand equity according to established strategy and goals; Annual Operation Planning in line with company targets (EBIT, NP, GR etc); Brand Image
support and development, work on positioning of each brand, projects on re-positioning, - Organizing of Brand managers work in buying, sales forecasting, pricing, profitability controlling, effective work with own retail stores – trade marketing actions, trade personal motivation & training programs. Brand’s expansion in CIS markets (Kazakhstan, Ukraine). Apparel market, consumer profile research, competitors analysis & conduction, - Plans, directs and controls all marketing activities by each brand, liaison with brand group owners, regional dealers. Media policy (TV, OOH, Press, internet, Radio), development of creative advertising materials, sales promotion, advertising, public relations, event marketing, relations with mass media, editions, advertising agencies, Product placement. Development of the marketing budget, analysis of advertising efficiency. Supervising of Merchandising team in execution of marketing plans. Team management (supervising 15 subordinates).
июня 2004
-Brand strategy development and implementation, Russia and CIS markets (Russia, Kazakhstan, Caucasus); Controlling Brand’s Performance; Annual Operation Planning in line with company targets (EBIT, NP, GR etc);- Execute New Product Development with further commercial support; Participation in Sales& Forecast planning; -Pricing; Liaison with production and R&D subdivisions, - Development and optimization of the marketing budget; - Competitive analysis, consumers studies, Regular Monitoring of Brand’s equity; Marketing researches –initiating, conduction & reporting, -Developing, implementation marketing communication programs, ATL&BTL activities, media strategies & media planning, brand creative & packaging development, -BTL actions, food exhibitions organizing, HoReCa channel development and implementation of marketing programs. Creative & production of advertising materials, trade promo with dealers, Product trainings for sales -teams, wholesale customers, specialists in HoReCa; HOT Line installation, -Coach group team; Team management (4 direct subordinates).
апр. 1998
- Regular Brand Performance Analysis (status of sales volumes, market share, numeric& weighted distribution, consumer data);
- Execution of annual & monthly marketing plans;
- work out of Activity schedule linked to new launches; new tastes4
- Trade and sales support (trade-marketing, product – trainings)
- ATL, BTL activity;
- Event Marketing;
- Analysis of advertising and promo activity for the region in relation with brand awareness, sales results.
Телефон редакции: +7 495 953-74-34
Адрес: 115035, Россия, Москва, улица Пятницкая, дом 2-38, строение 3.
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