Ensure KPI achievement of the strategic, operation and financial KPI in sales for all business lines (Sales Volume, Margin, Profit, Market Share, Customer satisfaction) together with the field operations managers* Development and execution of the Distribution and KA strategies and concepts (based on market, customer, competition and territory analysis)* Development and implementation of the Commercial and Pricing PolicyPolitic *Regular negotiations with Key partners and distributors *Maintain updated Sales Team knowledge of the industry and competitive products; Quarterly and monthly detailed sales targets for each Territory and Channel, monthly performance control *National Trade Marketing Plan development and execution for all distribution channels in accordance with company’s strategic goals, ensuring preferential brand exposure * Maintain Budget management