Елена Попова

• Maintaining field inquiries from press and public• Initiating, planning, organizing media-events of different formats involving SAP local and global speakers, partners and clients internal communication activities and events, and supporting marketing events• Writing press-releases, speeches and briefing books and other press-documents, internal communications documents for local and global top speakers• Coordinating internal and external public relations programs, such as media monitoring, presents for journalists, PR agency activities • Planning and organizing internal events, such as All-hands meetings, Top talents meetings with SAP executives• Preparing briefs, speeches and presentations for top speakers for internal events • Writing and sending out Internal Communications messages, writing for SAP CIS News Flash• Managing daily and weekly monitoring posted on SAP Portal• Collaborating with SAP employees on external and internal newsbreaks. • Participating in relationship-building activities with SAP’s partners Projects:• Managing the work of press-monitoring agency• Taking part in managing the work of PR agency team (of 3 people)• Coordinating “Thank you note” media-campaign and journalists birthday • On-line press-conference with central and local media• Coordinating the special issue “SAP in FMCG and Retail” of “The Intelligent Enterprise” magazine• Coordinating internal projects, such as “SAP basket” and “SAP kids video”, “What do you think of SAP?”• preparing PR guidelines for SAP speakers Achievements:Being a part of a top-performing PR team (consisting of 2 people) for SAP Communications and on the Russian ERP market