Марина Арбузова

- Product management full model range: creating profiles and prices for CBU and local production, based on market potential investigation.- pricing and positioning: tracking competitive situation (sales resultspricesincentives) and preparing strategic proposals to leverage salesprofit output.- launch management: new model line-up planning (engines, prices, specifications, equipment), creating recommendations for the effective launch according to the brand strategy (events, adv, CRM).- Product marketing steering: adaptation of central marketing guidelines and product materials according to the market specific (for advsalesCRM), creating and adaptation of argumentation aids for field force.- market analysis: constant monitoring of competitors’ activities (productpricelaunch), issuing newsletters. - Productprice comparisons (nominal and specification adjusted) and qualitative analysis, sales statistics analysis, market potential investigation. - Preparation of newsletters and presentations on major competitors’ launches (productprice characteristics comparison, competitive advantages), argumentation aids for field force.