Михаил Чернышев

Marketer with experience from year 2000. Worked in international advertising agencies for such clients as: Alcatel, Hewlett Packard, Intel, Pernod Ricard, Nestle, Richemont Luxury Group, Puma. Since 2006 working in marketing for Tele2 – Swedish mobile telecommunication company. During the period of 2006 – 2010 developed media strategy for 34 local markets, managed brand and creative platform, PR communications, digital marketing, marketing research, btlpromo, guerilla marketing and trademarketing. During this period Tele2 Russia has grew from 3 to 18 Mio customers, turned EBITDA and CF positive. Since mid 2010 working in Tele2-Croatia. Developed a new brand positioning and communication platform, upgraded shop concept, and responsible for integrated marketing communications, including ATL, BTLpromo, guerilla, digital and social media, PR and trademarketing. Tele2 Croatia has turned EBITDA and CF positive as mid of 2011 and continues to grow its market share