Евгения Сергеенко

Marketing professional with profound 9 years experience in direct-to-consumer marketing development both on strategical & operational levels, 6 years in big data analysis, 4 years in strategy.

Have recommendations from clients. Have the portfolio of completed projects.
Cases in FMCG (PepsiCo, Ferrero, Nestle), Tobacco (JTI), e-com (KUPI VIP), retail (Comus), SaaS (Tickets Cloud, Crypto Tickets).

Expert in Big Data analysis, marketing automatisation, CRM strategy implementation for FMCG brands, SaaS projects, E-commerce and retail, Loyalty programs conceptual development and implementation.

Key skills:
Integration, customisation and tuning of complex CRM platform (Intercom, Carrotquest, Mixpanel);
Experience in achieving business needs whether it be conversion/purchase frequency increase or retention securement;
Strong analytical skill, ability to find optimal ways of solving clients issues and develop a marketing strategy base on data analysis;
Definition database key principles and organization concerning functionality, segmentation and scoring mechanisms application;
Development of the custom CRM system (in cooperation with the IT department): analysis of consumer needs to change business processes and expand CRM functions, preparation of technical specifications for CRM improvement;
Calculated and key metrics analysis to define the effectiveness of business development;
Management experience of "shot” activation campaign implementation especially in condition of CRM absence for quickly promo activation;
Marketing automatisation scenarios to improve conversion and key KPI.

Today, having founded the marketing consulting agency in cooperation with high professionals in the marketing, IT and analytics we provide the following services:

For FMCG brands and retail:
CRM and Loyalty tender presentations preparation;
CRM and Loyalty strategy development and execution;
Predicting the FMCG brands promo results, KPI definition and developing useful mechanics;
Effective promo activation mechanic creation and launching with high results;
Launching shot activation campaign implementation especially in condition of CRM absence for quickly promo activation;
Advanced segmentation development;
Data analysis.

For SaaS and E-commerce:
Data analysis;
Marketing automatisation strategy development and implementation;
Advanced segmentation development;
Integration, customisation and tuning of complex CRM platform (Intercom, Carrotquest, Mixpanel);
Communications plan creation based on consumer needs;
Copyright, design and layouts development for communication (Emails, pop-ups)
Calculated and analysis of key metrics to define the effectiveness of business development;
Reports development;

Working with brands: Agusha, Provansal, Lays, Kinder, Fruckovuy sad, Comus, Tickets Cloud, Crypto Tickets