Светлана Колтунова

developing and implementing of 360 marketing strategy and objectives for all brands; analysis, budgeting and sales planning (segments and categories for licensing);monthly brands analyzing (data of audience and TV ratings statistics) and preparing presentations to sales department & key accounts;initiating ATL & BTL activities, strategic alliances and integrated promo programs by «principle of 360°» with retailers to support licensees and brands;initiating co branding projects and partnerships;controlling of brand standards (designs, advertorials, etc. ) and marketing budgets of licensees;holding presentations about brands and marketing activities on commercial meetings;in-close cooperation with company’s departments: publishing house Umnaya Masha, animation studio Peterburg, Fungame – Board Games and Puzzles production, Internet-Agency Novye Media, Graphic and Industrial Design Studio,Event-Agency.initiating and managing market researches and focus-groups; liaising with subcontractors (creative agencies, event-agencies, POS-producers);participating and arranging negotiations with partners and licensees;participating in professional seminars, conferences, exhibitions and round-tables