Надежда Чернявская

• WW EDU trends, best practice, market offers for kids & parents development marketing: online, offline, literature, authors, methodic, aspects, areas
• Profiled effective easy-to-use scenarios, practice, activities, exercises focused on kids grow & evaluation with parents engaged to support relevant video content creation
• Searched, invited and conducted diverse experts to support business needs: kids’ psychology & development mentors, actress, composer, video creative, site, hosting & crm platform specialists
• Total content creative process supported: best practices analysis, scripts, location, visualization, music, texts, duration, colors, brand, animation, etc.
• End-product launch led & implemented: logic, solutions, insights, value proposition, prices, audience, partners, promo support channels. campaigns, etc.

• Windows Pro strategy led: new service options & modern devices value proposition performed through cross segments collaboration: Microsoft sales force, multinational & local partners, distributors, customers, to increase share of modern software, services, devices sales & usage
• Profiled enterprise customers & worked with insights: business goals, IT pool renewal plan, services & soft use, preferred devices park, contract details, etc. to create the most effective ways of cooperation & Windows Pro strategy landed
• Conducted devices tenders and commercial pipeline in Russia to understand & enforce Windows 10 Pro software preloaded PC supply & sales through all b2b/b2g channels
• Supported corporate and local programs to engage separated salesforce and marketing activities for achieving joint goals in vertical solutions: enterprise, commercial, smb, retail, education, etc.
• New trends evaluated of PC & software purchase for smb/soho market resulting in supporting related online & offline sales channels and marketing activities launched
• Driven new revenue growth and business opportunities in corporate segment directly: performing WW best practice, new IT-scenarios, modern solutions, markets, device features & form factors
• Cooperated with Microsoft HQ to deliver market and customer expectations regarding figures, software programs, devices, support events, budgets & etc.

• Supervised market & customer research resulting in device & service strategy creation: trends, products, pricing, share, volumes, purchases, time-lines, distribution, promo supports
• Handset strategy approved, launched and managed including branded handset line, WW branded devices, accessories, bundling with fees & price plans: Beeline handsets, BlackBerry Internet Service, iPhone & Apple pp, Zero Facebook, Nokia E-mail, Microsoft free internet etc.
• Brand & product performance in Russia: cooperated and landed go-to-market strategies with WW partners: volumes, channels, time, ROI approval, full cycle of ATL & BTL promo campaign conducted including POS, PR, Digital, TM, CRM etc.
• Ongoing worked with sales staff: education for new products/services, customer/employees questioning, insights evaluating, feedback studied, new option of talk & sale developed & launched
• Sales data and dynamics followed, best practices discovered & used: staff, product or service bundled, prices option, place & time of communication, etc.
• Cooperated with new sales channels, market players: banks, insurance companies, shop in shop sale options for quick tests or services launch
• Cost efficiency analysis, trends, steps and development plans presented, awareness & loyalty level conducted, department P&L and KPIs for short & long-term periods planned and approved

• Market, dealers, products, pricing, competitors researched resulting in partners program creation
• Cooperated with existing and potential dealers: insights, goals, sales activities, customers, tenders, conditions, volumes, marketing activities etc.
• Factoring scheme for dealers and online credit option for direct customers in internet shop launched
• Managed the team of commercial and technology specialists for standardization of work with regional partners launched