Очень люблю путешествия, как в дальние страны, так и по нашей родной стране. При первой же возможности еду на рыбылку или охоту, в зависимости от времени года и компании. Мечтаю съездить на охоту в Африку и Новую Зеландию.
Initiate, implement and develop the target group positioning process (MCC & Groceries) through Understanding of customers, competitors, solutions; Selection of potential segments and target groups; Definition of business propositions: range, price, merchandising (place) and marketing & communication; Definition of management structure and people.Analyse, discuss, develop and adapt the suppliers relationship management to the country culture, life cycle phase and market affinity based on the defined customer segmentation and results of the market research among traders. Develop and implement the market research strategy in order to establish a rich source of information and knowledge serving as the base upon which further strategies like assortment & product development, pricing policy, customer approach (in the broadest sense of the word) and trader services can be developed