Елена Лопанова

Опыт работы

adidas Group

Brand Communications Manager

Должностные обязанности:

 Define and implement adidas Performance CIS long & short term marketing plans, communication strategies and media-plans Plan and control A&P budget and financial targets, prepare forecasts and monitor their delivery against objectives Prepare annual business review & frequent category business update Grow adidas Performance products value shares, awareness and loyalty Control Brand equity and integrity including supervising product trainings and merchandising strategies Develop in-depth local media understanding and provide direction to media agency Analyze the country consumer behavior and trends Develop and motivate Brand Comms team, incl KPI’s definition and evaluation

Описание деятельности компании:  Define and implement adidas Performance CIS long & short term marketing plans, communication strategies and media-plans Plan and control A&P budget and financial targets, prepare forecasts and monitor their delivery against objectives Prepare annual business review & frequent category business update Grow adidas Performance products value shares, awareness and loyalty Control Brand equity and integrity including supervising product trainings and merchandising strategies Develop in-depth local media understanding and provide direction to media agency Analyze the country consumer behavior and trends Develop and motivate Brand Comms team, incl KPI’s definition and evaluation

Общая информация

Отрасль: Потребительские товары повседневного спроса

Специализация: Маркетинг

Должность: Бренд-менеджер

Москва

Языки

Английский (Свободный)

Французский (Базовый)

Только друзья могут оставлять сообщения.

На стене пока нет ни одной записи.