Елена Егорова

• Customer Partnership Activation strategy development, evaluation, fine-tuning; strategy enhancement• Planning, development, implementation of on-line and off-line CPA activities: loyalty bonus program, events, video, POSM etc.; new programs’ tests and national roll-outs; new tools development, • Analyze the efficiency of key projects, initiate changes based on the results and implement the best practices (including other markets)• CRM strategy and platform development; trade segmentation development, evaluation and fine-tuning;• Website for trade partners launch and development, future web strategy including content plan, based on CRM platform; KPIs setting, tracking and evaluation• Ensure timely and efficient communication between HQ departments and regions; support educational process of the involved functions• Provide budget planning and budget management, ensure its efficient usage• Manage and develop subordinates in order to maximize the impact of each team member to CPA projects. Define individual areas for development, ensure personal professional growth; taking part in sales force management project