Александр Чупшев

О себе

Open for opportunities in a senior Marketing / Strategic Business Development role.
Marketing professional with 15+ years of leading strategic and operational marketing of FMCG in different segments, aimed at growing share of market and profit. Worked for international business with more than $ 1 BN annual turnover in Russia, operating in highly competitive and regulated business environment.
- Led the development and implementation of long-term growth strategies for 6 global and national brands in Russia, covering all aspects of marketing mix.
- Tailored systematic analysis of the market trends, competitive strategies, consumer U&A and industry best practices in Russia and worldwide.
- Prepared and aligned business cases on opportunities for business development.
- Gained 10+ years of people leadership experience.

Опыт работы

Japan Tobacco International

Marketing Director for LD / Wings / More / Russian Style brands

сент. 2013
апр. 2017

Должностные обязанности:

# Marketing strategies and plans development and implementation aimed at market share and profit growth.
# Regular analysis to identify mid- and long-term development opportunities.
# Cooperation with global groups, partners and market functions.
# Team leadership and engagement.

Достижения: Led development and implementation of marketing strategies for assigned brands (8.5% SOM, 25% share of company business), ensured 5% annual growth for SOM.

Описание деятельности компании: The leader of tobacco industry in Russia

Japan Tobacco International

Project Lead: test launch of the heat-no-burn innovation in Austria (Ploom)

марта 2013
авг. 2013

Должностные обязанности:

# Launch plan development and implementation incl. full marketing mix.
# Long-tearm strategic planning for Ploom in Austria based on consumer studies and operational analysis.
# Cooperation with global groups, partners and market functions.

Достижения: Developed and implemented marketing plan for the launch, reached 30% awareness in 3 months

Описание деятельности компании: Tobacco manufacturing and distribution in Austria

Japan Tobacco International

Marketing Manager for Mild Seven and Winston

авг. 2006
февр. 2013

Должностные обязанности:

# Marketing plans development and implementation based on marketing analysis.
# Running numerous National omnichannel campaigns and promotions and brand image events.
# New products and innovations development.
# Marketing budget planning and execution.
# Cooperation with global groups, partners and market functions.
# Teams leadersip and engagement.

Достижения: Winston fortified its brand №1 position in Russia and in the company, constant winner of Product of the Year award; Mild Seven – №1 premium brand in Far East; both brands grew SOM by 10% annually.

Описание деятельности компании: The leader of tobacco industry in Russia

LOTTE-CIS Trading House

Managing Director

марта 2006
июля 2006

Описание деятельности компании: Privately owned wholesale and import /export company

Japan Tobacco International

Management positions in Marketing and Sales in the region

окт. 2002
февр. 2006

L’Oreal

Commercial Representative in the Far East region

мая 2001
сент. 2002

Ancor