Александр Чупшев

Александр Чупшев

О себе

Open for opportunities in a senior Marketing / Strategic Business Development role.
Marketing professional with 15+ years of leading strategic and operational marketing of FMCG in different segments, aimed at growing share of market and profit. Worked for international business with more than $ 1 BN annual turnover in Russia, operating in highly competitive and regulated business environment.
- Led the development and implementation of long-term growth strategies for 6 global and national brands in Russia, covering all aspects of marketing mix.
- Tailored systematic analysis of the market trends, competitive strategies, consumer U&A and industry best practices in Russia and worldwide.
- Prepared and aligned business cases on opportunities for business development.
- Gained 10+ years of people leadership experience.

Опыт работы
Japan Tobacco International
Marketing Director for LD / Wings / More / Russian Style brands
сент. 2013
апр. 2017
Должностные обязанности:

# Marketing strategies and plans development and implementation aimed at market share and profit growth.
# Regular analysis to identify mid- and long-term development opportunities.
# Cooperation with global groups, partners and market functions.
# Team leadership and engagement.

Достижения: Led development and implementation of marketing strategies for assigned brands (8.5% SOM, 25% share of company business), ensured 5% annual growth for SOM.
Описание деятельности компании: The leader of tobacco industry in Russia
Japan Tobacco International
Project Lead: test launch of the heat-no-burn innovation in Austria (Ploom)
марта 2013
авг. 2013
Должностные обязанности:

# Launch plan development and implementation incl. full marketing mix.
# Long-tearm strategic planning for Ploom in Austria based on consumer studies and operational analysis.
# Cooperation with global groups, partners and market functions.

Достижения: Developed and implemented marketing plan for the launch, reached 30% awareness in 3 months
Описание деятельности компании: Tobacco manufacturing and distribution in Austria
Japan Tobacco International
Marketing Manager for Mild Seven and Winston
авг. 2006
февр. 2013
Должностные обязанности:

# Marketing plans development and implementation based on marketing analysis.
# Running numerous National omnichannel campaigns and promotions and brand image events.
# New products and innovations development.
# Marketing budget planning and execution.
# Cooperation with global groups, partners and market functions.
# Teams leadersip and engagement.

Достижения: Winston fortified its brand №1 position in Russia and in the company, constant winner of Product of the Year award; Mild Seven – №1 premium brand in Far East; both brands grew SOM by 10% annually.
Описание деятельности компании: The leader of tobacco industry in Russia
LOTTE-CIS Trading House
Managing Director
марта 2006
июля 2006
Описание деятельности компании: Privately owned wholesale and import /export company
Japan Tobacco International
Management positions in Marketing and Sales in the region
окт. 2002
февр. 2006
Commercial Representative in the Far East region
мая 2001
сент. 2002
февр. 1999
апр. 2001
Far Eastern State Academy of Economics and Management
International Economic Relations
Повышение квалификации
Strategy, Marketing, Sales, Finance, Leadership
JTI Corporate programs
Общая информация
Отрасль: Потребительские товары повседневного спроса
Специализация: Маркетинг
Должность: Директор по маркетингу
в браке
Английский (Свободный)
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