Дмитрий Назаров

Дмитрий Назаров

О себе

УвлеченияКниги, путешествия, музыка, иностранные языки, активные виды отдыха. Много времени уделяю спорту (fitness). Веду здоровый образ жизни, не курю.

Опыт работы
Royal Philips Electronics, Consumer Lifestyle Sector
Customer Marketing Manager for accessories
Должностные обязанности:

Main responsibilities ► Responsible for sales value, market share (VolVal) increase, iGM% target achievement, pricing; ► Daily communication with HQ to discuss Marketing plans for each category, ATL BTL campaigns; ► Locally adopt and implement international category & media strategy per product channel customer; ► Provide input feedback to HQ Business Unit and develop and implement counter strategies; ► Permanently monitor and analyze local market, incl. all regions (using internal and GFK data); ► Local creative media selection buying, analysis of media performance. Local adaptation and or developing of ATL&BTL visuals and messages (product category briefing based on tenders); ► Managing profitability targets for portfolio of categories & new businesses; set product pricing; final responsibility for timely monthly price lists to custom and customers; manage request special deals; ► Oversee and manage A&P budget for 5 subcategories of accessories. Main achievments ► Sucessfully managed and optimized portfolio (from 380 to 300 SKU): identifying business opportunities, selecting from international portfolio, input in product development in HQ site, based on Russian insights; ► Successfully switched goods shipments from European DC to Russia from sea to trucks shipments. Thus I reduced delivery time from 3 up to 1 week, which decreased LDC stock level less frozen money; ► Increased iGM% up to 55% on certain categories by optimizing portfolio (dedication for each channel); ► Increased MS value from 28.2% to 33.7% (GFK data) by listings optimizing portfolio MCI focus; ► Supported Sales team Customers with product presentations, budgets for promo, samples, displays; ► Number of publications in media increased by 40% during 5 months. NPC relaunches support; ► Kept data entry (long short term sales planning) of products via Global Planning Tool (GPT); ► Supervised team of 3 people: 2 trainees + training manager. Synergy with TM & Sales teams; ► Controlled execution on the shop floor different BTL activities, promos, incentive, test bars; ► Managed to get from HQ additional A&P budgets for accessories for 2008 (1,5 Mio Euro); ► Worked with agencies: created printed designed distributed POSM Trade equipment; ► Keep stock on required level to provide enough volume for all key accounts: retaildistrb.

Описание деятельности компании: Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) - мировой лидер по производству товаров, услуг и комплексных решений для Здравоохранения, Освещения и Потребительской Элеткроники. В процессе своей деятельности компания руководствуется принципом «Разумно и просто».
Общая информация
Отрасль: Потребительские товары длительного пользования
Специализация: Маркетинг
Должность: Менеджер по маркетингу
Английский (Свободный)
Испанский (Разговорный)
Французский (Базовый)
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