Alla Kuznetsova

Alla Kuznetsova

650000
Опыт работы
Cara & Co
Brand manager
Должностные обязанности:

1. New brands search 2. Negotiations with foreign partners. 3. Discussed and signed contracts with foreign partners4. Studied company promoted brands, analyzed consumer demands on products on the basis of marketing research.5. Market analysis, determination of target consumer segment of market for product’s offer. 7. Made forecasts of sales volume. Developed and used programs of partners’ motivation to work with the company.8. Drew budget on products and brands, calculated expected profits and profitability from the implementation of the product on the market, evaluated possible loses for the company on the first stages of product promotion and developed schemes to minimize these loses.9. Developed scheme of products sale:– Prepared and held negotiations on behalf of company with partners, ensured the fulfillment of treaty commitments;– Maintained relationships with clients; – Controlled and solved partners claims;– Informed about important company offers (discounts, special advertising action);10. Organized contractual work in subdivision:– Determined working terms with partners, their endorsement with company CEOs, drew contracts, made shipping and other documents;– Added client base;– Search of key persons’ contacts and the following communication with them concerning brands’ promotion;– Maintained payment records;– On-line data analysis of sales performance;– Records and analysis of deals with clients;– Evaluated fulfillment of treaty commitments by partners to make decisions of new partners search, for better working conditions with partners.11. Merchandising of products on exhibitions and in show-room.12. Controlled consumer franchise on the market (products sales dynamic, change of demands), determined and analyzed consumer attitude to products.13. Revealed dissatisfactions of products characteristics, consumer demands on products (which were not taken into account in products) and formed offers to partners.14. Kept the track of price policy and demands on the competitors brands, identified product position against the similar competitors products. 15. Made reports to CEOs on positive and negative results. 16. Ordered all the necessary advertising production with cooperation of PR -department.17. Accepted samples for the show room from other company departments, made delivery and acceptance certificates.18. Organized gross clearance sales of the goods via internet- shops:– Prepared samples for the photographic work;– Advised stockman on the popper packing and marking.19. Cooperation with the leading stylists to place the articles and photo sessions with company show room brands in magazines.

Описание деятельности компании: Оптовая и розничная продажа брендов класса люкс на территории РФ. продвижение эксклюзивных брендов на Российском рынке.
Общая информация
Отрасль: Дистрибуция, оптовая торговля
Специализация: Маркетинг
Должность: Бренд-менеджер
Москва
Языки
Английский (Свободный)
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