Experienced and business oriented professional with strong practical knowledge of marketing, strategic thinking and ability to work in a fast changing environment. Top level competencies gained over 12 years experience creating value in ambiguous environments for TCS BANK, MIR KNIGI and DIRECT GROUP, arguably the most analytically advanced B2C direct marketing companies.
Marketing planning, demand and supply researches for product groups within target audience, sales forecasting, cash flows planning, budgeting, P&L.Data base management for new and existing direct marketing campaigns, development of direct marketing strategy for product groups of the Company. Building up loyalty programs.Analysis of financial and sales results by channels: direct mail, e-commerce, telemarketing, SMS. Managing 10 simultaneous projects, achieving profitability.