Ольга Покровская

Ольга Покровская

О себе

Experienced and business oriented professional with strong practical knowledge of marketing, strategic thinking and ability to work in a fast changing environment. Top level competencies gained over 12 years experience creating value in ambiguous environments for TCS BANK, MIR KNIGI and DIRECT GROUP, arguably the most analytically advanced B2C direct marketing companies.

Опыт работы
Head of Direct Marketing Department
Должностные обязанности:

Marketing planning, demand and supply researches for product groups within target audience, sales forecasting, cash flows planning, budgeting, P&L.Data base management for new and existing direct marketing campaigns, development of direct marketing strategy for product groups of the Company. Building up loyalty programs.Analysis of financial and sales results by channels: direct mail, e-commerce, telemarketing, SMS. Managing 10 simultaneous projects, achieving profitability.

Описание деятельности компании: Tinkoff.Credit Systems Bank (closed joint-stock company) is a modern, well-managed financial institution specializing in the consumer lending in all of Russia’s regions. TCS Bank has taken the best practices of banks throughout the world with a mission to provide the highest standards of customer service.The bank has leveraged technology to quickly and effectively offer new products while consistently improving existing ones. The bank is a member of the system of deposit insurance and strives to provide financial services of the highest quality.We offer our clients a financial product that is popular all over the world; a modern and easy method of payment combined with access to consumer credit. Credit cards enable people to realize their dreams and fulfill their plans more quickly and easily.
Общая информация
Отрасль: Коммерческие банки
Специализация: Пластиковые карты
Должность: Начальник отдела, заместитель руководителя
Английский (Свободный)
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