Сергей Семин

Marketing Manager, Reported directly to CEO of the company performing DirectorVP of Marketing Duties• Created strategic marketing plan, communication strategy, value proposition, suggested budget and presented them to senior management• Conducted market and competitive research, analyzed data from various sources, surveys, censuses, focus groups; presented results and recommendations for senior management• Developed and implemented strategies for increasing online traffic and customer experience quality through online promotions resulting in 300% in traffic increase in 7 months• Implemented promotion programs resulting in membership increase from 50,000 to more than 300,000 in 1.5 years• Negotiated contracts and managed relationships with multiple partners, advertising agencies, recommended partnership with Google, resulting in additional revenue of more than $18,000 per month• Designed and implemented customer surveys, processed results, performed customer segmentation and profiling resulting in 65% decrease in direct mail campaign costs• Designed and implemented tracking system; optimized marketing databases resulting in more than 3 time increase in response rates for different direct mail campaigns; cut cost of customer acquisition by 72% over one year due to campaign optimization; recommended and implemented integrated MS-SQL based marketing information management system• Managed $4M advertising budget; designed and recommended banners and print ads, prepared marketing materials and organized trade shows• Designed look and feel and edited content of www.accountantsworld.com and www.accounantsoffice.com• Continuously supervised team of 4; recruited, interviewed and trained junior level hires; led cross-functional teams to develop new product specifications• Optimized search engine compatibility; increased Google rating from 6 to 4• Prepared documentation for software awards resulting in 2nd place in LISTnet award