Денис Патрашев

Creation of strategy, action plan and launch plan for entering the market with Dermatology Portfolio following by acquisition of Stiefel Company by GSK (Stiefel is the leading Derma company in North America) to create a strong Derma business for GSK in Russia and CIS through the relevant marketing mix.Establish the strategy and action plan for Trade (Pharmacy) Marketing for GSK products in Russia as one of the most powerful sales channelsAchievement of agreed Sales Plan with agreed product mix. Development the relationship with key health authorities and top opinion leaders to ensure the participation in the relevant National treatment standards and recommendations.Stock level management, logistic forecasting.Exploit the new commercial opportunities the business can benefit from.Keep control of allocated A&P budget expenses on a constant basis within agreed limits.Leadership of CIS Commercial Network for Derma productsDirect reporting to Vice President, GM Russia; member of the Russian Executive team