Виталий Румянцев

• Monitoring, analyzing and reporting on market development and activities of competition• Defining and management of product portfolio• Pricing, margin analysis• Management of marketing budget • Developing and implementing marketing plan within marketing budget • Drawing up coop advertising plan with dealers, working out and implementation of incentive campaigns• Development of company’s Product catalog, leaflets, brochures etc., preparation of user’s manuals • Arranging production of POSM, souvenirs and gifts • Organizing company’s participation in industry’s exhibitions• Maintaining company’s web-site• Creation and analysis of customer data base • Information support for the customers, training sales staff on brandproducts• Arranging of advertising, preparation of advertorials, articles, news stories in print media• Communicating with Head Office Marketing department and product managers• Providing input into plans for new product developmentcurrent products’ modification