Алла Маркина

Алла Маркина

2100100
О себе

More than 20 years of experience in the pharmaceutical business.
Of these, more than 15 years on the Head position, more than 9 years in the production pharmaceutical company (Germany): building and management of a Marketing, Sales Department with regional units of the Russian Federation from scratch, creating and implementation a Omni-channal cost-effective Marketing Mix for Companies Products portfolio, providing a client portfolio (Advertising agency, KOLs, Digital agentcies and freelances, 63 pharmacy chains, 9 wholesalers), developing effective marketing activities with them, developing Digital-marketing activities and Digital Department, implementation a budget according marketing strategy and profit target. Positive experience of OTC-Products launch.
3 years in the wholesalers company (TOP 3 pharmaceutical distributors in Russia).
11 years in the pharmacy chain: building "from scratch" retail pharmacy chain.
Knowledge and understanding of the specificity of marketing the supply chain of medicines, sales management of each link:
Delivery in the Russian Federation - Logistic operator - Wholesaler- Pharmacy chain - Pharmacy - Customer
Experience in the implementation of CRM and business process automation.
Experience under the direct management of business owners.

Опыт работы
Krewel Meuselbah
Marketing director
янв. 2018
Klosterfrau
Key account director: Management sales of products on all territory of Russian Federation
февр. 2012
сент. 2017
Достижения: • For 5 years, the company's sales volume increased 4-fold, while the company was put on a positive profit, the implementation and accounting of the budget was organized. • Provided a client portfolio of pharmacy chains - 80 clients (including ASNA, Neofarm, Samson, April, Maxavit), and 9 wholesalers such as Katren, Protek, SIA, Pulse, Profitmed, Pharmcomplect • Organized the uninterrupted coordinated work of all links of the supply chain: Delivery to the Russian Federation - Logistic Operator – Wholesaler - Pharmacy chain - Pharmacy - Customer. Each link was provided with a balanced stock of goods, in accordance with the marketing activities carried out by wholesalers and pharmacy chains. Developed and managed the implementation of the annual plan of marketing activities with wholesalers and pharmacy chains. • Was building "from scratch" and managed the Sales Department with six regional offices on the territory of the Russian Federation - St. Petersburg, Krasnodar, Voronezh, Novosibirsk, Kazan, Yekaterinburg. • Successful launch of 3 products of the company was made. • Developed a motivation system for employees, focused on the development of the company's business • Curated the successful development and implementation of a system for automating sales management: Implementation of CRM for medical representatives and regional managers (base, routes, reports, actions, electronic reconciliation) Implementation of a primary, secondary and tertiary sales report system, systems for automating sales analytics - Qlik Sense • When delivered to the Russian Federation, I have experience in accompanying shipments from production abroad to a logistics operator in the Russian Federation: preparing / checking documents for customs clearance and certification of medicines, agreeing on delivery dates, processing documents prior to being placed on sale in the Russian Federation.
Описание деятельности компании: Немецкая фармацевтическая компания, ОТС лекарственные препараты
Бизнес-образование
Обучение
СГЭУ/ University of Economics
Финансы и Кредит/ Finance and Credit
Оценка стоимости компании
СамГМУ/ Medical University
Фармацевтический/ Провизор/ pharmacist
Кандидат наук/ph doctor in pharmacy
Повышение квалификации
Digital Marketing Director
Netologia
Diploma
2020
Общая информация
Отрасль: Фармацевтика, медицина
Специализация: Маркетинг
Должность: Директор по маркетингу
Москва
Языки
Английский (Свободный)
Немецкий (Разговорный)
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