Светлана Тервинская

Solution Marketing ManagerLarge Enterprise  Drive business development initiatives to ensure long-term (over 1 year) required pipeline coverage for LE segments for Telecom and Utilities, Oil& Gas, FSI Industries, Process (Mill&Mining) Telecom and Utilities, Oil& Gas, FSI Industry expertise (market potential, value chain, business processes, pain points)  Drive market-share by effectively creating positive public perception of SAP industry solutions  Drive channel development initiatives in the outlined industry  Create effective value propositions and publish return of investment.  Support the interaction between sales force and key industry segment customers to ensure effective, ongoing product and solution communication.  Support partners in developing industry [packaged] solutions based on SAP platform; participate in partners’ solution qualification; create and manage relationships with solution specific partners  Ensure overall quality control in industry solution implementations  Support of strategically significant “elephant” LE clients deals – Marketing Lead for Utilities & Telecom, FSI (Banking Insurance), Oil & Gas Industries) strategic planning and execution of strategic programs for the partners and clients  Personal responsibility for the performance of several strategic LE’s as Marketing Campaign manager, driving business planning and execution  Operating as a ‘single point of contact’ for the entrusted partners and LE clients, liaising with various departments within SAP Market Unit on the issues related segment market clients performance  Partner enablement support with knowledge sharing, training, and marketing activities  Participation in the localization of EMEA-driven partner and clients programs and campaigns, development and execution of local campaign  Analysis and devising measures on further development