Светлана Полонская

Overall responsibility for Sales and Marketing activities of SAS in Russia and CIS countries. Sales responsibilities: Implementation and follow up of the local salesactivity plan. Deploy and implement EMEA sales process. Develop, deliver and implement sales strategy in accordance with overall NEE region goals. Responsibility for generating revenue and commitment from sales and corporate segment. Pricing and distribution. Manage sales team and coordinate sales process within SAS Russia and with SAS HQ. Marketing responsibilities: Market research and intelligence. Marketing campaigns and promotions. Media space buying. Customer segmentation. Web marketing and E-commerce development, including local updates of www.flysas.ru. Customer and PR events. Travel trade advertising. Frequent flyer program marketing. Planning and follow up of local budget for sales and marketing activities.