Анастасия Бондаренко

Key responsibilities (Consumer&Market research):• influence business strategy by representing the voice of the consumer;• drive successful initiatives;• grow leadership brands;• drive robust strategy and portfolio choices;• maximize ROI;• lead design, follow-up and analysis of all kinds of market research (market segmentation and trends development, consumer habits and motivations, developing claims and concepts);• lead the work of external research agencies;• lead multi-functional team including cross-category members, to achieve business objectives; • coach and develop associate consumer&market research managers and cross-functional new-hiresAdditional responsibilities (company development): • training leader: develop framework and materials and lead trainings for new-hires, with objective to provide knowledge of main Consumer&Market research tools, techniques and principles of working with MFT;• department representative in P&G recruitment team: present function in career events and hire students in Market research on internship and full-day work