Александра Беляева

Опыт работы
Holding Company «Parad Planet»
Head of marketing and advertising department
Должностные обязанности:

 Developed and implemented marketing policy along with short-term and long-term plans. Performed thorough analysis of efficiency of marketing actions and mechanics of BTL actions, as well as on-going updated of media plans.  Managed Marketing department (marketing, advertising, Internet marketing, merchandising). Was responsible for project management of IT department (creation and database support).  Created (platform 1S) databases of clients, with possibility of automatic electronic mailings to various audiences (sex, age, purchase date, the average check, commodity sections), system reports on frequency of purchases, the average check and so forth the Analysis of efficiency of conducted actions. Developed special incentive programs for loyalty clients. Worked on Discount programs aimed to increase frequency of purchases (e.g. discount depends on accumulative amount of purchases).  Managed development of the Internet site with actual and trend services, support, management of marketing projects, stimulation of sales of by-products. Developed and launched a number of sales incentive programs (banks, retail networks, trade marks of products). Worked on Information service of retail shops (operators - advisers, icq advisers, reserve and the order of the products, the analysis of claims).  Participated in development and introduction of system of service standards in shops and Information Service Center with close monitoring of sales targets set up for each store. Worked on marketing budget, its presentation and monitoring of its implementation

Описание деятельности компании: Holding Company «Parad Planet» (home décor trading company, retail network). www.paradplanet.ru
Общая информация
Отрасль: Розничная торговля
Специализация: Маркетинг
Должность: Директор по маркетингу
Французский (Свободный)
Английский (Разговорный)
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