Виктория Оганезова

Maximize efficiency of traditional media and direct communication channels usage, across brand groups;• Standardize media and direct- to-consumer related processes and procedures across brand groups;• Lead consolidated database and traditionaldirect- to-consumer channels management process;• Lead CRM platform development;• Support brands in development of innovative communication channels (web, mobile);• Share best communication practices across brands, fromto HQ and other markets;• Establish common logic behind planning, reporting and evaluation of National Consumer Promotions;• Summarize learning of national consumer activities and provide strategic recommendations on key direct- to-consumer communication directions;• Provide support to brand groups in seeking creative, innovative, and efficient communication solutions for specific programs;• Update and share the principles of responsible approach to tobacco products marketing