Анна Вольфсон

* Management of the liabilities part of retail business: balance sheet, P&L, sales.* Product creation, market launch and further follow up for PLASTIC CARDS, DEPOSISTS, CASH MANAGEMENT, DEPOSITARY SELLS, OVERDRAFTS.* Management of product support functions: methodology, MI, market research.* Strategy development and business plans set up for liabilities and overdrafts* Search and implementation of new business opportunities, possible co-brands, partnerships etc.* Owning product relationships internally (with Sales, Marketing etc) and externally (with partners, Payment Systems)* Management and development of product team* Leadership in business development projects (new software introduction, regional expansion etc)Results:* Liabilities portfolio increase by more than 2 times. Bank’s rating increase.* Revenue of the liabilities products growth by 22%.* Launch of new products: - deposits line- debit packages proposition- bundle products- salary proposition* New effective processes build up for liabilities* Successful implementation of a number of product and non-product related projects: - regional expansion (ALL products proposition and software set in 23 regional branches) - online banking enhancement - balances split (correct accounting reflection of plastic and other operations under federal branches)- FCY regional accepting and rates set up process implementation. * Sales effectiveness increase by 67% as a result of various initiatives:- VCP implementation- product training- branches coaching system