• Participation in strategic (long-term) and annual brand planning • Participation in the development of a new communication platform • Development and execution of a media strategy to support the launch of new creative platform• Development and execution of a complex internet project to support the new platform (wwwbochka.ru)• Development of WOM and viral communication programs (non-standard ATL and internet activations)• Participation in BTL activations development• Brand PR (onoff-line)• Brand profitability management• Brand performance analysis • Coordination of trade marketing support and POSM development• NPD: initiation and management of cross-functional innovation projects for new brand varieties and line extensions