Игорь Горюнов

Business Strategy:• Responsible for planning execution of all LEGO Company commercial activities for all accounts on given Area• Development of sales strategy, sales plan and budget, establishment of sales targets and goal, full P&L responsibility• Development and follow up on branch office specific Customer Business Plan (Distributor, Area) • Monthly sales analysis (SAP data) Sales to Clients, Consumer SalesNew Channels development:• Created HypermarketSupermarket Strategy, 2008 -2010 (start up)• Internet trade Strategy, 2009 - 2011• Regional Business expansion, increase market share• Driving and implementation of sales and marketing campaigns• Analysis of the market and competitors, collect and analyze market dynamics, competitors’ activitiesCustomer relations:• Establishment of long term solid personal relations with customers• Management of existing customer base, new opportunities, daily relations, ensure high level of customer satisfaction. • Creation of bonus scheme for all clients• Strengthening relations with distributors, overall assistance in developing their business, active use of distributors feedbackPeople management:• Hiring of sales personnel • Establishment of priorities for sales force• Coaching of Distributor Sales Force• Creation of motivation schemes and development plans