Кирилл Устинович

Кирилл Устинович

О себе

I am marketing professional with 17 years experience in FMCG, Retail and Videogames industries.
I cover all areas of brand/product management, GTM strategies and tactics of brand/product development using full scope of marketing tools. I am capable to work-out and manage marketing activities, integrated communication, Retail and trade marketing activities, advertising campaigns and events, post-launch support and Live service. I effectively establish relationship with partners and manage involvement of agencies. I am able to lead a team to hit a target and coach starters to become valuable experts.

Опыт работы
Electronic Arts (EA)
Head of Product Marketing
июля 2008
сент. 2017
Должностные обязанности:

• Represent local market in global EA organization, bridge between HQ and local office
• Short-term and long-term strategies and tactics of brand/product launch and development:
o 3600 marketing
o Brand Identity
o Target Audience and segmentation
o Media and Non-Media campaigns and activities
o Integrated Marketing Communications, SoCom
o Marketing Programs and Special Projects
o Partnership
o Building relationship with Community, influencers, opinion makers and leaders
• Lead and manage the team to achieve result
• Creation and execution of local activities
• Competitors landscape and analysis
• Manage a product within lifecycle/Live Service
• Managing and cooperating with agencies: full-service, advertising, media-buying, creative, etc
• Developing Country marketing and action plans, controlling M&A budget and its implementation

Достижения: Leading positions of products in relevant segments: #1 Sport game in Russia (FIFA), #1 FPS game in Russia (Battlefield 3, Battlefield 4). Sale-out records: Battlefield 3 - the most selling videogame of EA Russia, +300% growth of FIFA products. YOY Revenue growth: Battlefield 4 +25% vs. BF3; BF1 +60% vs. BF4. Signing Russian Football League to FIFA videogame: from 2009 EA has exclusive advantage vs. competitors. High-quality special projects in cooperation with partners: Tornado Battle Energy drink for BF1, Gaming taxi with Yandex.Taxi, LG and Xbox One (other examples on request). Development of community and cooperation with influencers to drive unique visitor traffic to EA own channels and so minimizing media & marketing costs. Building strong relationship with key partners: NVIDIA, AMD, DELL, Asus, Acer, MSI, Razer, Gigabyte, PlayStation, Microsoft, Twitch, VKontakte, Instagram, Hasbro, Lego, Yandex, Tornado Energy, etc.
Описание деятельности компании: Electronic Arts (EA) is a highly successful USD 4 billion games and entertainment company. EA is a world leading independent developer and publisher of interactive entertainment software for entertainment systems such as the PlayStation, Xbox™ game console, as well as PC’s and Mobile – a dynamic industry within a rapidly evolving technological environment.
LG Electronics
Product Marketing Manager (LCD, PDP, CRT)
сент. 2007
июля 2008
Должностные обязанности:

• Strategy development of product category
• Providing full product data (including product presentations) to all teams
• Operating and collecting full market data related to product performance, market shares, and competitors’ analysis: market research, STP research, customer research.
• Developing products launch strategy in cooperation with all relative departments and BU: creating, designing and aligning ATL & BTL master-plans of activities for new products launch
• Product category budget management, operating, execution and checking-up.
• Supervising overall strategy implementation.
• Consumer purchase behavior and preference & competitive landscape
• Executing LG promotion activity

Достижения: Successful launch of 2007 TV lineup "Art Vision". Effective federal advertising campaign to support "Art Vision" launch. Top #1 on TV market in 2007.
Описание деятельности компании: a South Korean multinational electronics company, one of the largest television manufacturer
Moscow State Institute of Business Administration and Management
Тесты, экзамены, сертификаты
Presentation skills
Negotiation skills
Time management
Общая информация
Отрасль: Индустрия развлечений
Специализация: Маркетинг
Должность: Менеджер группы продуктов
в браке
Английский (Базовый)
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