I am marketing professional with 17 years experience in FMCG, Retail and Videogames industries.
I cover all areas of brand/product management, GTM strategies and tactics of brand/product development using full scope of marketing tools. I am capable to work-out and manage marketing activities, integrated communication, Retail and trade marketing activities, advertising campaigns and events, post-launch support and Live service. I effectively establish relationship with partners and manage involvement of agencies. I am able to lead a team to hit a target and coach starters to become valuable experts.
• Represent local market in global EA organization, bridge between HQ and local office
• Short-term and long-term strategies and tactics of brand/product launch and development:
o 3600 marketing
o Brand Identity
o Target Audience and segmentation
o Media and Non-Media campaigns and activities
o Integrated Marketing Communications, SoCom
o Marketing Programs and Special Projects
o Building relationship with Community, influencers, opinion makers and leaders
• Lead and manage the team to achieve result
• Creation and execution of local activities
• Competitors landscape and analysis
• Manage a product within lifecycle/Live Service
• Managing and cooperating with agencies: full-service, advertising, media-buying, creative, etc
• Developing Country marketing and action plans, controlling M&A budget and its implementation
• Strategy development of product category
• Providing full product data (including product presentations) to all teams
• Operating and collecting full market data related to product performance, market shares, and competitors’ analysis: market research, STP research, customer research.
• Developing products launch strategy in cooperation with all relative departments and BU: creating, designing and aligning ATL & BTL master-plans of activities for new products launch
• Product category budget management, operating, execution and checking-up.
• Supervising overall strategy implementation.
• Consumer purchase behavior and preference & competitive landscape
• Executing LG promotion activity