Екатерина Голова

• Organizing brand and product promotion campaigns to grow sales, build consumer loyalty, and drive brand awareness. • Accomplishing management, planning and coordination of advertising campaigns. • Participating in developmentelaboration of advertising strategies. • Elaboration of Shopper Marketing projects and Event management.• Developing plans of advertising campaigns and estimating expenditures. Choosing advertising carriers, forms and methods of promotions, including textual, color and musical settings. • Preparing proposals for clients. Discovering and initiating potentially interesting projects and presenting strategic proposals to existing clients. • Controlling development and realization of contracts and agreements. • Coordinating [functioning of] other company departments (design studio, logistics, production and finance) on certain projects. • Arranging in-depth researches and surveys of various subjects (consumer needs, consumer demand, retail market) to determineidentify the focus of promotional campaign, target audience, best timings and advertisement placement