MBA (GGSB, Grenoble, France) +Marketing (PRUE, Moscow) + MS in Chemistry (SSU, Saratov).10+ years Sales&Marketing management experience including managing all aspects of company’s activity from scratch, setting up new businesses, promotion of new brands, project management, coaching, direct sales, market analysis and research, budgeting, pricing, organizing PR events& conferences, business travel management, interaction with advertising companies and mass media, handling logistics activities, achieving optimum sales efficiency and profit results. Experience in coaching & teaching and scientific research.Business Development Manager, Sales Director, Marketing Manager, Start-up Manager.
• Managing the branch start-up activity. Setting up the branch’s brand & sales strategies. • Directing all sales activities. Managing human, financial and material resources. • Reporting and close co-operation with the European HQ. • Supervising commercial negotiations, relationship with key clients & partners, interaction with retailers, developing new & existing business. Direct active sales. • Marketing research, co-branding programs, interaction with advertising agencies, developing PR- Promo &Ad programs (ATL, BTL) for key clients. • Representing the business at conferences, trade fairs and events. • Masha&the Bear (the brand #1 in 2012 in the Russian market) - brand building and merchandise from scratch.• Some partners: Warner Bros, 20th Century Fox, Lucasfilm, Discovery channel, Coca Cola, Tetra Pak, X5 Retail Group, Magnit (Tander), Detsky Mir, Perfetti, Ferrero, Egmont.