Александр Понин

Расширение бизнеса, развитие нового направления дистрибуции

- Pricing, incentive management, FME planning support- Business planning (SME budget up to 30ME, car line volumeshare, tactical campaigns), validation with top line management and HQ- Financial performance analysis and planning- New model launches coordination, leading cross-functional teams- Close cooperation with Nissan Technical Center in Japan, Europe and Russia (raising quality issues, support in solving, being a link between customers and Engineers) - Media Customer Dealer product presentations and trainings- Supporting Sales, PR, Training, Engineers and Customers in various product activities – test drives, Pre-sales quality check, Product familiarization trips, etc.- Vehicle lifecycle planning- Support MARCOM in development of communication blueprint, model positioning, creatives validation- Develop NISMO brand, strategic planning, MOST- SWOT creation on car line brand- Model competitiveness analysis- Close cooperation with Market Intelligence for study development and analysis of the results- Market trends analysis